Where Law Practices Go To Grow.
Rain is an award-winning marketing and business development consultancy built exclusively for law firms. No generic agency playbook — we’ve been building our own from the inside out since 2010.
Sound Familiar?
Three Problems Law Firms Face Every Day
01
Partners always asking: is our "marketing" actually working?
Tactics without a strategy. Initiatives run in silos. Activity that keeps everyone busy without ever proving it’s working.
02
Content that occupies space on your website, but not in clients’ minds.
Everything you publish — praised inside the firm, invisible outside it. Content performing marketing without actually doing it.
03
Lawyers taught to practice law. Not how to originate business.
Your attorneys are exceptional practitioners — but no one taught them how to build client relationships or ask for business. That’s a skills gap we help them fill.
What We Do
Problems like those don't need quick fixes.
They take work. Ours, specifically.
Branding
Most law firms look and sound like most law firms — and get overlooked the same way. We build the positioning, voice, and visual identity that stops you from being interchangeable and makes you the obvious choice.
Marketing Management
Most firms don't lack marketing activity — they lack a program someone actually designed. We build one with a clear strategy behind it, someone accountable for it, and a way to determine whether any of it is working.
Content & Creative
Attorneys know things their clients need to hear — and most firms never help them say it. We get them talking in their own voice, across the right channels, so their expertise becomes the reason clients hire you.
Business Development Strategy
Recycling last year's plan isn't strategy — it's a ritual. A real BD strategy identifies the right targets, assigns the right people, and makes someone accountable. Most firms go through the exercise. We make sure they get the results.
Business Development Coaching
BD coaching doesn't change who you are — it makes who you are better. We shape each attorney's approach around their personality and strengths, then push them to grow without pushing them past what they can handle.
Client Relations & Retention
Your next best clients are the ones already paying you. We help you build the touchpoints, check-ins, and conversations that keep those relationships warm and catch the ones that are quietly cooling.
Why Rain
What Makes
Rain Different
Because we’ve been exactly where you are.
A Legal-Only Focus. Always.
We don't work across industries. We work in one. Every framework, every coaching conversation, and every piece of content we produce is built around how law firms actually operate, not adapted from a generic playbook and applied to legal as an afterthought.
Insider Perspective.
We're not outside advisors guessing at what happens in your world. Our people have led law firm marketing departments, practiced law, succeeded in sales and management in the legal space, and built books of business from the ground up.
Both Sides of the House.
Most law firms hire a marketing agency or bring in a sales trainer. Rain does both. We help lawyers and law firms get visible, get credible, and get clients, bringing marketing and business development together to reinforce each other. Most companies make you choose. We don't.
Execution, Not Just Strategy.
A lot of consultants hand you a plan and send you a bill. Not us. We're there at every stage of a project, working alongside your people with our sleeves rolled up. Strategy only matters when someone implements it.
It’s Your Call
You pick the model. We’ll handle the rest.
Four structures for different levels of need and involvement. Tell us where you are. We’ll meet you there.
From Our Blog
Insights for Growing Your Practice
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What Zacharia’s Title Trouble Means for Lawyer Bios, Business Cards, and Signature Blocks
Lawyer, attorney, esquire, counsel: what each title claims, how state rules differ, and what title to use in your marketing and personal branding.
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Yes, AI Cares About That Legal Directory Profile
AI is changing how legal directories and lawyer awards influence search. Learn why your attorney profiles may matter more than ever.
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The Real Cost of a Business Development Lunch: $78 Check, $2,000 Bill
The real math on a law firm business development lunch, and what to say before you leave the table.
Lawyers who
stand out.
stand out.
Host John Reed talks with remarkable lawyers doing remarkable things — niche practices, unlikely second careers, the work people remember.
Full Throttle: The Journeys of a Litigator and Race Car Driver
Controlled speed requires split-second decision-making, a complete presence in the moment, and an intimate understanding of risk. Many attorneys experience that in the courtroom, but what if you sought it out every weekend, pushing high-performance machines to their limits on some of the country's most legendary race circuits? Meet Roman Lifson, an accomplished trial lawyer and champion race car driver.
Roman has carved out a unique niche in motorsports law while competing wheel-to-wheel in amateur racing across the country. He's spent decades mastering two entirely different forms of competition, discovering along the way that the lessons from one world directly inform the other. From learning to trust fellow competitors inches away at high speed to understanding when fighting serves the client and when it doesn't, Roman has built a practice—and a life—around the intersection of speed, strategy, and human connection.
In this episode, Roman talks with Sticky Lawyers host John Reed about his various journeys: his family’s realization of the American Dream, his progression as a driver, and his evolution as a lawyer from warrior to counselor and relationship-builder. Oh, and why he feels safer driving 160 mph on a racetrack than fighting traffic on I-95
Stay Connected
The Five-Minute Read.
Monthly insights on legal marketing, business development, and relationship building. Quite possibly the most informative 300 seconds of your entire day.
The only marketing email I open the day it lands. Five minutes, one idea I can use, at least one more to think about.”
Time to Grow
You practice law. / We practice growth.
Tell us about yourself, your firm, and where you want to go. Then we'll talk about how Rain gets you there.
30 minutes. No pitch. Just a conversation.