Social Media Strategy
Business Development and Marketing are about building relationships, and social networks and other online forums can help you make important connections that you might not find through more traditional routes. Regardless of the platform, the motivation behind social media is to share knowledge, and by offering information and expertise, attorneys can position themselves as thought leaders in particular areas of the law, thus connecting with clients, prospects, and referral sources interested in the same subject.
A powerful aspect of social media is that both the firm and the attorney can use it to position themselves and cultivate their brands. Blogs are worthwhile vehicles to offer practice group or individual expertise. Sites such as LinkedIn, Legal OnRamp, Facebook at Twitter extend both firm and attorney visibility and serve as additional outlets for news and content. Along with the firm’s website, social media can be an essential part of your communications strategy.
Formulating and implementing appropriate social media tactics requires technical knowledge, a commitment to creating and distributing content, and a mindset that social media is a platform for exchanging ideas and not necessarily selling services. Rain BDM offers education, training, and support to clients seeking to exploit these tools in the context of a customized social media strategy.