Marketing Strategy & Planning
At its foundation, a strategic marketing plan defines the specific service mix that a firm offers, the precise value proposition it seeks to deliver, the target audience it wants to reach, and the tactics needed to do so. Developing a strategy is the first step, and must consist of a thorough analysis of the organization’s structure, growth, resources, and operations. Using tools such as our proprietary Value-Experience Map©, Rain BDM helps you build a marketing strategy suited to your own goals, and works with you to research and determine the firm’s position, vision for the future, organizational improvements, timelines, specific objectives, and metrics for measuring success.
Sometimes, a lack of staff or experience causes a law firm to opt out of certain initiatives, despite the critical need to implement them and see them through. We work with law firms to provide the necessary support and resources not only to initiate important programs, but also to monitor results and create continuing best practices.
Successful legal marketing requires an ongoing investment of people and planning. For many firms, having a dedicated marketer on staff isn’t feasible despite the need to deploy a strategy and tactics. Rain BDM partners with law firms to serve as a non-exclusive outsourced marketing department, in both short- and long-term contract arrangements, enabling partners and professional staff to concentrate on their primary roles.
Putting together a marketing strategy is as much an introspective process as an outward, market-driven activity. We help you take stock of your firm's values so that you can differentiate your attorneys from the competition. Lets us put together a marketing strategy for you!