Research & Intelligence

The cornerstone for any business development and marketing strategy is defining the firm’s brand, which then becomes the fundamental message around which business development and marketing tactics are constructed.  Rain BDM guides its clients through this often arduous process, performing the necessary research and other legwork to collect important market data.

Drafting a branding statement isn’t simply a writing function.  First, the firm must determine where it stands relative to its desired position in the marketplace, which requires it to establish a benchmark consisting of its clients’ impressions and observations. While there are occasions when a firm should conduct reviews with its clients directly, benchmarking interviews are best left to third parties; conversations tend to be more candid and honest in the absence of any need to spare feelings or inflate opinions. 

Once Rain BDM has helped the firm to inventory its strengths and traits, we then assemble information about the constituencies that make up its target audience, as well as peer firms and competitors, before proceeding with extensive analysis of the opportunities and challenges in the marketplace.