Rain BDM is... John Reed, Esq.
Having worked with lawyers and law firms for more than 20 years, John Reed knows firsthand the challenges confronting the profession and the changing legal landscape. With a unique background in marketing and law, he collaborates with his clients to forge new strategies and stay ahead of the curve.
John began his marketing career as an account executive with the lead advertising agency for a U.S. auto manufacturer, where he worked with national and international accounts in pursuit of the company’s worldwide goals. He then took a different path, attending law school before joining the litigation department of a large Midwest firm, gaining insight into the business of law and the unique issues lawyers and legal marketers encounter each day.
Seeking to capitalize on his business and legal experience, John left the practice to embark upon a long and successful career in the legal information industry, partnering with law firms of all sizes to provide solutions to their business development, competitive intelligence, professional development, and practice workflow needs. He was then recruited by a preeminent law firm public relations company to oversee its marketing and creative groups and lead its business development efforts.
Rain BDM is the culmination of John’s special talents, and a natural outlet for his expertise. He works with attorneys to help them cultivate stronger client relationships, build bigger books of business, and gain new perspectives about the value of their services, and helps law firms secure greater share of market and share of client, increase profitability, and provide unrivalled client experiences.
John holds a B.S. in Marketing with honors from Babson College, and a J.D., cum laude, from Michigan State University College of Law. He is a member of the State Bar of Michigan, a certified Myers-Briggs Type Indicator® administrator and interpreter, and a graduate of the Inside-Out Coaching program.