Business Development Strategy & Planning

Every strategy worth pursuing starts with goal setting and an assessment of strengths and deficits - business development planning is no exception. 

Sales and marketing courses aren’t taught in law schools, and most attorneys don’t enter the practice with those skills. Rain BDM works closely with attorneys to develop custom tailored plans and tactics that will help them foster strong connections with prospective and existing clients, referral sources, the media, and other constituents among their target audiences.

Because different people have different personalities and abilities, we also work directly with attorneys to enhance specific business development talents. Combined with the firm’s expectations for attorney development, business origination, and client retention, we build personal business development and marketing plans to guide individuals in achieving and exceeding their goals, and create a brand for themselves.

The final piece of the business planning framework is to establish the means for the attorney to monitor and track his or her efforts. These tools enable the attorney to define what success will look like and model it for others.

You won't find any templates in our toolbox. We approach every individual differently and help people create business development plans reflective of their own goals, strengths, and traits.